In the studio this week… brainstorming logos for Bisley Shooting Ground
A couple of weeks ago I had the pleasure of being taken on my first clay pigeon shoot, at one of the best grounds in the country, with one of the UK’s top instructors. Needless to say, I was hooked! Bisley Shooting Ground is a fantastic shooting ground and they had asked me to visit them to talk to them about improving their corporate identity.
You can see the original logos above. On the left is what they’re currently using, and on the right you’ll see one of their very first logos. I love the “feel” of that original logo – it really captures the charm and grace of the old colonial lodge which houses the clubhouse (for want of a better word?), but I think it needs tightening up if it’s to be used in the 21st century.
Bisley Shooting Lodge comes with plenty of heritage and status. It’s a fantastic ground, very famous in the shooting world and home to the Queen’s cup. It’s also very much an outdoors pursuit, so the combination of the history and heritage with the sport made Autumn the natural colour personality – warm, muted colours, natural textures and approachable fonts.
We started by researching the company and their competitors and then working on some sketches each to help us visualise how the finished logos might look. You’ll have to excuse our scrappy handwriting – certainly not meant to be indicative of the fonts we’ll be using!
As you can see, they’re very much “concepts” and I’m a little nervous about showing them to you without the “after”, but Shirley has assured me that she’d like to see some sneak peeks! So here we go…
Obviously we won’t be mocking up all of these, but we loved Ian’s stylish B, so he’ll be working that one up properly by hand before Chloe digitalises it and takes it further on the mac. Ian is turning out to be a real asset when it comes to designing logos – he’s a fantastic artist and that means that his initial concept sketches are certainly much stronger than mine! And something that add real value to our clients.
Here are the colours – I’ve photographed them on my iPhone so they’re not overly accurate, but what we’re going for are colours inspired by the grounds: some lovely heathery colours (which also happen to suggest quality, vision and purpose), some earthy browns instead of black and some greens to add lightness and balance. I promise they won’t look all girly! They will look fabulous… Can’t wait to present the polished articles to the team on 7th July… I will of course upload the worked-up concepts and their reactions after that date…
