In the studio this week… Brainstorming session for Customer Essential
Last Thursday was a busy day. Two brainstorming sessions and a photoshoot for the Customer Essential team, as well as all the normal design work, preparation for print work and web design meant that we needed a lot of cups of tea and slices of cake to fuel our creativity.
We’re currently in the process of rebranding Customer Essential. They’re a consultancy who specialises in helping blue chip organisations manage, attract and retain their customers more effectively. And like many consultancy firms who sell to large corporates, they had a “safe” but uninspiring brand image.
Here’s the website as it stands…
And here’s the new logo design
I love the fact that it reflects the company’s personality more, as well as being a much more modern and slick alternative to what they have at the moment. Customer Essential haven’t launched the brand officially yet, but it’s on their email signatures and powerpoint presentations and the feedback has already been phenomenal!
“Your presentations are a revelation”
“The combination of creativity and content is great”
“We don’t feel SOLD to by you, we know you mean what you say”
“Wow, love your new material”
And Managing Director Liz says:
“We are used to taking companies on journeys of change to unlock the potential of their customer bases. I am really pleased that we asked Flourish to take us on this rebranding journey.
For some time our clients have been telling us that our branding and communications do not do justice to our creative, caring and generous approach to consulting. We hadn’t really realised that the companies we were working with, often blue chip, would really buy this. We had always sought to tone down our personality.
The Flourish Team are taking us on a life-changing journey, not just a quick trip. We are now realising what it is like to connect with our brand, and have others really buy it. Businesses do not buy brands, people do, we knew it, but didn’t realise it applied to us!”
And yet despite this, we were struggling to get the website to really engage. We had a strong logo, but what we wanted was an identity that really did the company, and it’s team, justice. And so we invited the Customer Essential team down to the Flourish studios for an afternoon brainstorming session.
Getting the whole team together to brainstorm was really valuable for both Chloe and I. We’ve managed to delve much further into the “layers” of Customer Essential and are really excited about how we can take the designs forward. We’re hoping to launch the site over the next couple of weeks… I’ll keep you posted.
