Branding Masterclass Blog Post

In the studio this week… The Branding Masterclass identity

Would you like a sneak preview of the Branding Masterclass branding? Oh go on then…

With less than two weeks to go until the launch of the fabulous online Branding Masterclass the team in the studio are working incredibly hard dotting the i’s and crossing the t’s on the brand identity and blogsite. You can see the brand elements below.

You’re going to see a bit of a nip tuck to the Flourish brand identity over the next couple of months as we prepare for a very exciting extension and refocus on our own brand. I’ll be sharing more about the story behind that soon, but in the meantime, this gives you a flavour for where we’re headed. The Branding Masterclass needs to reflect and work with our brand, but it’s also a brand in it’s own right, with it’s own attributes and characteristics, so we needed to keep it all similar but not the same.

The colour palette focuses on creativity, communication, logic and clarity. The graph paper gives a nod to work (yes, it will be a lot of fun, but I will be working them hard too!) and the icons give direction around the site.

The class will be held online via a password protected blogsite, so we needed to create a clean and easy to navigate design that  inspired the participants to focus, reflect and take action. Here are a couple of screengrabs:

The login page

We wanted to keep this simple – it’s about getting people to do what you want – login or register for details of the next class. For the people that aren’t registered, obviously this is all they’ll see…

And the class pages themselves

I was in two minds about whether to show you this, but it just looks so beautiful that I couldn’t resist! I am desperate to overhaul the Full Bloom blog design now (yes, I know again but there is so much I’d like to change…). There are still a couple of changes to make but what I hope you can see is how light, airy and neat everything feels. The perfect setting to the inspirational and powerful nature of the content ;-)

Registration for the masterclass will close at midnight on Sunday 5th February so if you’d like to get involved, then don’t forget to book – go on, do it now, while you remember… Full details on the website.

01483 401818
Flourish, 5 Millmead,
Guildford, Surrey, GU2 4BE