In the studio this week… The revised homepage design for The Old Vicarage

Remember the website design that Chloe created for the Old Vicarage? Well after a couple of nips and tucks we’re delighted to reveal this gorgeousness to you. It’s interesting because whilst this design still has all of the character and personality of our first designs, it has a new structure – one that we use quite a lot. And I think it’s funny because however often we try and reinvent the wheel, there’s a reason that we use the ‘large banner, three buttons underneath’ structure so much – and that’s because it works. It creates impact, it enables the brand to tell a story and it provides signposting around the website in a structured and easy to understand format. And that’s exactly what it’s done for the Old Vicarage.

I think this design really works for the brand: it’s aspirational, beautiful and has a timeless classiness to it. The images are stunning – and will just be added to over time and the buttons can be updated seasonally to reflect the business needs – as can the banners.

I really can’t wait to see the other pages in action and discover the impact it has on business! Exciting times…

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Guildford, Surrey, GU2 4BE