Love Interiors is a high end interior design company based in Surrey who work with developers and private clients across London and the South East as well as internationally. We presented the initial concepts to Jo a couple of weeks back and whilst we both have our favourites, I’d love your thoughts…
Oh, one more thing before I present the concepts. The name may conjure up twee connotations but Love is actually Jo’s real name! So banish all thoughts of cutesy hearts within the O; this is oh so much more stylish and directional…
Concept One
We worked on this project alongside another for Love Interiors for a brand called Broom & Love. We treated each like a fashion design brand with diffusion range, with Love Interiors being the more playful and youthful diffusion brand. Broom & Love is currently on hold and Jo has asked me not to blog the designs (which I’m a bit gutted about as they are stunning) – hopefully one day you’ll get to see them!
I think this design perfectly highlights the diffusion element – the playfulness of breaking up the word as well as the stylish font. It’s very strong and aspirational isn’t it?
Concept Two
Categorically my personal favourite, I love the mix of colours and the font choices here. Oh, and the iconic logo as well as the handwriting font. Again, it has that very fashiony directional feel about it doesn’t it?
Concept Three
And the final concept. Jo is still thinking through which concept works best for her business so in the meantime I’d love to know what you think?
I think that I like the first one best. In my opinion, the second one looks like text that you would find on the front of a magazine. I like the first and second colour palettes. It will be interesting to see which one is picked!
Interesting you say thatEmma as the upmarket editorial look was exactly what we were going for with concept two… We’re awaiting confirmation but I think Jo is leaning towards concept 1 which is fabulous isn’t it?
A belated response to this one, Fiona, but the first one is definitely my favourite. I really love (excuse the irony!) the upmarket feel and colour choices.
Thank you Nicky! Delighted to hear it. Caroline is just putting the finishing touches together to the final design, it’s looking just gorgeous…