In the studio this week… three logo design concepts for Avatar Marketing Inc in Canada {part one}

I’m delighted to be able to share the initial logo design concepts for Avatar Marketing Inc. Whilst we’ve worked with clients in Dubai and California previously, Laila was our very first Canadian client, and utterly lovely at that. She happened upon our website and loved what we were up to, and was determined to have us create a strong brand identity for her business. The wonders of email and Skype mean that it’s actually very simple for us to work with clients across the UK and internationally and we’ve built up a great relationship with Laila.

I’m going to share the development of this across a couple of posts as we really need your input moving forwards. But first up, the initial designs and brainstorming.

Avatar Marketing Inc is a startup marketing business that offers marketing services to Canadian SME’s. Laila Zichmanis has a strong background in marketing and brand strategy, having previously worked for Procter and Gamble, amongst other organisations. Laila is now turning her attention to the SME market, another sector with which she has plenty of passion and experience.

The Brief

Laila’s brief was very simple at it’s heart: simplicity, passion and marketing science. Laila isn’t delivering the creative side of marketing (yet) – her focus is on the strategy, planning and implementation.

Here are our initial ideas and colour palette.

colour palette for autumnal marketing business

Concept One

I love the simplicity and passion of this concept. It also has a touch of science about it.

The font choice for this logo was selected for it’s simplistic class, clarity and strength.

The symbolised flower within the logo (avatar) represents communication, efficiency and could potentially portray the variety of sectors within Laila’s business.

Concept Two

With this concept we have manipulated a clean sans serif font. By creating lots of space between each letter and elongating some of the type we generated the ideal suggestion of integrity, purity and growth.

Laila’s scientific and analytical approach to the way you work is a quality that resonated with the team when we brainstormed. We were keen to show her an option that communicated this in a modern and feminine way.

Concept Three

The typeface for this concept was selected for it’s free-flowing forms which depict virtuoso, passion and energy. The colour purple is used for its quality, purpose and vision and when paired with this beautiful font makes for a logo that packs some personality punch!

Laila is going to pursue my personal favourite – concept one, but we need your help in deciding which icon she takes forward. Keep your eyes peeled for my next post as I’m going to ask you to vote ;-)


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