In the studio this week… Two brochure designs for lifestyle photographer Liezl Croft

I feel a bit nervous showing you my photographs of Liezl Croft’s promotional brochures. Not because I’m not proud of the brochures, but because there’s something very nerve-wracking about taking photographs of a photographer’s work. So please ignore the dodgy photos (mine, not hers) and hopefully you can see the beauty in what we’ve done for Liezl.

Anyway… we’ve been working with Liezl for the past year or so helping her create a more professional brand identity and an impactful set of marketing and promotional literature. Liezl has recently moved to Warwickshire and has had to step her marketing efforts up a gear or two to let the county know that she has arrived! Part of that marketing effort was creating Liezl some promotional brochures that Liezl could use for a multitude of purposes. She can leave them in nurseries and toy shops; she hand them to people she meets networking; she can give them away at baby fairs and she can use them alongside a letter as a part of a direct mail campaign.

We worked with Liezl to plan and write both pieces before Caroline and Chloe did a fabulous job of designing them. We’ve been a bit cunning with the print too – we put both of these brochures on one A3 sheet of card which means that Liezl enjoyed some economies of scale when it came to the print. I’m not sure if you can see the spot varnish pattern over the top, but that just finishes the whole thing off. (we used printing.com’s Starmarque Creased Showcards in case you’re interested…)

The Bump to Baby Brochure

The baby brochure is all soft colours, cute as a button images and soft, approachable text.

The illustrations are very similar to those used in the children’s brochure below. And I love those buttons!

I particularly love the scrabble words and the butterfly trail from bottom to top.

The Family Brochure

If the bump to baby was more about soft pastels and cute cutouts, the kids brochure is about fun. Elements are picked out in spot UV – the boys leaning round the tree, the bunting on the back cover and the floral pattern on the front. I love the childlike font Caroline has used and the fact that Chloe has carried the red background on the “throwout panel” (below) over to the inside page. It adds a lovely sense of continuity and intrigue.

I love the bunting that Chloe has illustrated on the inside, as well as the cute snail and frog. Liezl also took great care to send us a mix of images, and I think she’s done a great job of mixing up the ages. It’s easy to think of family photography as being for under seven’s but this brochure shows a good range of family members.

I love the simplicity of the back cover, especially the wooden background.

Tagged as in Case Studies, From The Studio, Graphic Design