Those of you that love our strong and smart designs are really going to love this project I think. Voice Power are a well established and highly successful company based in Harrogate, North Yorkshire. They provide speech recognition and digital dictation solutions and training to mostly government organisations, lawyers, accountants and the medical industry.
Having bought the business a couple of years ago, new owners Vicky and Sonja were looking to put their stamp on the business whilst at the same time communicate more powerfully with their current and prospective clients.
The current brand identity
The current website just doesn’t communicate either the company’s leading status in the market or the personality that sells so well face to face. The plan was to create a really clean, fresh and strong brand identity that we can use as a springboard for all of the marketing materials and website moving forwards.
The Vision Board
Can you see the clean, strong and engaging look we’re getting across here? Small punches of colour with plenty of strong typography and, importantly, a feminine twist as these are two fabulous women in a very male world!
Love that texture, the strength of the colour and the beauty in that font at the top. Keep your eyes peeled as next up I’ll be sharing how we interpreted the mood board across the initial design concepts.
You can see the difference so clearly, it’s strong but bright and light. Much much more interesting, appealing and stylish than the – apologies – dull look of the current site. It has the look of a contemporary magazine.
Thank you! Seeing the difference between before and after is one of the reasons we love rebranding so much. Such fun!