The jury is still out on whether sales promotions can work for a service based business. I’m the first to admit that they can look desperate and potentially damaging to your brand. But at the same time, I do believe that if planned and communicated sensitively, they can even out the natural peaks and troughs within a business.
How to make a January Sales Promotion work for your business
- Avoid the blanket “10% off our services” at all costs. You’re better than that
- Think about what you can offer that will compel people to take action now. Get creative, brainstorm with your team (or your marketing partners – Flourish are happy to help!) and think about what you can afford to give away that your customers will value.
- Consider what it will take to get people to focus. Remember, this isn’t about what you can do cheaply, it’s about what your clients will value. Think about it from their shoes.
- Think carefully about how you communicate your reasons for running your sales promotion. When worded carefully you’ll gain loyalty and new business so take your time to write your copy well.
- Really make it worth your clients while – for example, if you’re a photographer, give a credit towards a set of images. If you’re a hairdresser, give them a voucher for a free cut and blowdry or an upgrade to a full head of highlights or whatever it takes to make it worth their while not putting it off until next month