Mood boards and brand development for What Katie Did Next
We’re currently creating a new brand identity for the creative force that is Katie Levett, AKA What Katie Did Next. Katie makes absolutely beautiful embroidered “pieces” which she currently sells on commission. We met Katie at the Business Link What’s Stopping You event in February, and Katie approached us to help her create an image for her company. What I love about Katie, aside from her addictively creative blog is the fact that she is taking this incredibly seriously from the outset. She understands the importance of getting her marketing plan and brand identity right and has been working with us to get the best possible start for her business.
Just as soon as we have something to show you, then I’ll be sure to blog about it, but in the meantime feast your eyes on Katie’s creations and the mood boards she’s supplied us with. Katie is an art teacher and so used to creating mood boards, and they’re a fantastic way of cost-effectively communicating the feel that you’d like your company to have. At the top you can see the quirky, crafty, homely feel that Katie is going for.
And just below, the family, warm, cosiness that all her designs give. Most of all, what comes across is passion and love. Just take a look at her designs…
The lovebirds – a personal favourite of mine…
Gorgeous! for a newborn baby…
And let’s not forget the boys…
and finally, how cute are these buttons? I see some flourish ones coming on very soon…
