Many of you will know of my fabulous VA and wonderful blogger Rona Wheeldon of Flowerona fame (tweeters may know her as @organisedPA too…). And you may remember my blog a couple of months ago announcing the launch of Rona’s new venture, Flowerona, a blog devoted to her love of flowers.
One of the things I love about Rona is the fact that she never does things by halves. She’s a quiet, methodical and incredibly dilligent worker rather than someone who follows the bull in the china shop approach. And blimey has it paid off.
The difference that made the difference
Rona bothered to think hard about her blog before she launched it. She’s passionate about flowers, a trained florist and loves to write. So a blog related to flowers was a logical step. But the point is that she made sure she had a niche before she started writing. There are plenty of florists who blog. But there isn’t quite anyone doing what Rona does. Tick in the box at step one…
Rona also made sure that she was consistent. She set up regular columns and quickly got into the habit of posting daily. She took her blog seriously enough to invest in a decent design at the outset. And she learned to take gorgeous photos. More ticks in more boxes.
She also spent time working out how to optimise her blog for the search engines. Which meant that the posts she wrote for the Royal Wedding received tens of thousands of hits over a seven day period. Not bad for a blog that’s less than a year old, hey?
As if that wasn’t enough, Rona announced some very exciting news today. As a direct result of her new blog, Rona has herself a new (thankfully part time 
) job – as a columnist for Wedding Flowers magazine. Now that’s what I call a success story.
Congratulations Rona, your story just goes to show how passion, dedication and dilligence really do pay off. Will you join me in wishing her a huge and very well deserved congratulations? And do hop on over to her blog, flowerona, if you haven’t visited yet, it’s full of creative inspiration.
Images: Rona Wheeldon for Flowerona
Rona’s blog is a favourite of mine, for lots of reasons…. not least because her love of her subject comes over in bundles! I always buy Wedding Flowers magazine and took it to read in bed last night – was SO excited when I came across her new column, hubby wondered what on earth had happened as I squealed with excitement!! Congratulations to Rona and of course to Fiona and her team in helping her on her way….
Congratulations to Rona, all that hard work finally paid off!
[...] very special thanks to the lovely Fiona Humberstone, MD of Flourish, who wrote this amazing post : Now that’s what I call a success story! Flowerona 6 months on… (Fiona’s Blogging Workshop last year helped me learn more about the world of blogging and [...]
Thank you so much Fiona for such a lovely blog post! And to Denise and Alice for your lovely comments too. (You made me chuckle Denise!)
I picked up so many hints and tips from your fab Blogging Workshop, Fiona, which I attended last year, in particular the importance of a professional blog design and to blog consistently….and it looks like all my hard work is now paying off…
And of course, a big thank you to Chloe in your team for the beautiful blog template she designed for me
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Thanks! Rona,
Inspiring ideas for me.
[...] On a blog you will generally be posting to an active reader list – people who read what you have to say time and time again. You might get referrals by word or mouth (in this decade: social media) and them sometimes a post you write will perform really well on a particular topic in search engines (See how just one blog post by Flowerona about the UK Royal wedding bouquet received tens of thousand…) [...]