A large part of what drives our creativity here at Flourish is creating something memorable. We’re always on the lookout for the innovative, the creative and the memorable ways to help our clients stand out and get noticed (for all the right reasons). And so when I received a box of popping cards from my Branding Masterclass student Emma McLaughlin, I knew I just had to share them with you. As you open the box, the cards literally pop out. They’re amazing!
Emma handmakes and personally designs these cards, which are used for wedding and event invitations and they certainly make an impact when they arrive!
I know there’s a lot of talk right now about the death of direct mail, but this gives you a really exciting opportunity. There’s less “noise” on peoples desks right now (it’s all in our inboxes) and that means that doing something creative, with wow factor, will really help you stand out and stay ahead of the game. Ian posted yesterday about a mailing from GF Smith that caught his attention, this one certainly caught mine. What could you do to capture the imagination of your clients?