Interior design, along with food, is one industry where decent, aspirational photography really makes a difference to the response to your website. And the challenge with this, is that you really don’t want to be using stock photography if you can help it. Why? Because we’ve seen it all before, it’s not your design and it won’t resonate as powerfully as your own images.
So what makes for great interiors photography? First of all, find a photographer passionate about photographing interiors. The photographer we recommend is phenomenal. He has a passion for interiors and architecture and brings a certain level of precision to projects which means that in the context of high-end design he is delivering a very high-end result.
Great interior shots usually mix whole-room shots with detail shots. It’s often the detail shots that really engage people and draw them in – it feels much more personal. But you do need the wide shots as well to show off your design.
Having recently advised that an interior designer re-shoot some of her images here are some pointers to consider…
Lighting. I say it in every post, but lighting is soooo important. Shooting towards a window (unless you know what you’re doing) rarely produces the best results. The light seems to do odd things and you’re often left with a very dark and shadowy room.
Styling, styling, styling. The room may be beautifully decorated, but if you don’t style it, add personal touches and create a bit of desire, it will feel very blank, bare and soulless. And that’s the last impression you want to create for your website.
What are you shooting? The curtains? The sofa? The whole room? Be clear, bold and confident. If you look at the photo and you’re not sure what you’re supposed to be looking at, then ditch it.
Don’t be afraid to edit. I recently looked at a curtain designer’s website. There were some gorgeous images mixed in with some really weak ones. Since you’re only as good as your worst photograph, don’t be afraid to delete photos that don’t work.
Take tips from expert stylists if you don’t have the budget to employ your own by tearing out scenes from magazines that fit your design style. How do they style their shoots – what flowers or objects do they use? How are the shots taken? You can learn so much by looking through magazines in your genre – and the way Country Living style their shoots is incredibly different to Living Etc, so think hard about your brand and how you want to be perceived.
Oh, and have fun! It’s meant to be fun…
All images: Gary Timms