Tag Archives: brand identity design

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What makes the bigger impact? A lovely new logo or the brand identity?

I've always believed that the logical way to rebrand a company is to start with the logo, develop the brand identity and design the website in quick succession. The website is a core part of your brand identity and something that will be the most visible thing to your current and prospective clients. But what do you do if you simply can't afford a new website and logo design? In my experience, the temptation is to go for the logo, and do the website in 6-12 months as funds allow. Now sometimes