Tag Archives: Cath Kidston

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Powerful Branding: Cath Kidston

If you've been reading my blog for a while it'll probably be no surprise that I'm a big fan of Cath Kidston. Between Dani (our lovely Account Exec) and I we must own half the shop. And whilst I accept that she's not everyone's cup of tea, I can't get enough of her cheery colours and fun patterns. That's the point about powerful brands isn't it? They divide people. Cath Kidston isn't about 'blending in' (although design snobs might argue that she's so mainstream that this is exactly what she