Posts Tagged ‘logo design guildford’

Denise Allen has been a regular visitor to the flourishing blog ever since I met her at Grow Your Business in April of 2009 and we were delighted when a couple of weeks ago she asked us to create a new identity for her baking business. Denise currently trades her business as Cupcake and Cookie Central and has been working through the night to bake enough cakes to sell at Surrey and Hampshire Farmers Markets.

Having recently moved to Hampshire Denise is getting serious about taking her baking business to higher levels and is keen to stop the exhausting cycle of weekend farmers markets and build up the commissions.

Denise recognised that in order to stand out from the competition and attract the right sorts of clients she needed a professional and engaging logo. Her brief was to create something that was fun, professional and most of all, communicated the love and attention she puts into each and every one of her cakes.And so without further ado, I present to you Concept One.

Concept One

Personally I love the font, the colours, the spots (yes, probably too much detail when small, but it would work well without the dots too…) and the cute piping bag.

And here it is in context.

Concept Two

This one feels a bit more corporate and we’ve played on the idea of a doily framing the cupcake. It’s a much more slick take on what Denise has at the moment and the cupcake image and doily could be used elsewhere on their own.

Concept Three

This one takes a bit of a different turn. Denise was unsure about whether the company name should be Cupcake and Bake or Cup, Cake and Bake. Both have very different connotations and we promised her we’d try out one option with the comma. In our initial brainstorming we’d sketched out a few ideas with tea cups, but they didn’t make the grade. Instead a delicious font which just exudes the emotion that Denise puts into her cakes and a heart icon to reinforce the idea of love.

This logo would work just as well across two words: Cupcake and Bake as it does across the three, so don’t let that skew your judgement! And finally option 3 in context.

So now over to you. Denise has a clear favourite but we’d love to know what you think. Which one “speaks” to you the most? We’re aiming to move more upmarket than where Denise’s business currently is so it’s all about looking fun, professional and like the cakes have been made with care.

Tagged as , brand identity, cupcakes, logo design guildford in Branding, Case Studies, From The Studio, Graphic Design, Logo Design

I had a really interesting conversation with someone a couple of days ago about fonts. Mike had picked Verdana for his logo because he recognised that it was a font he could consistently used across the board – website, emails and print. You’ll probably know my views on using Verdana as a part of your logo (if not, find out more here), but that aside, I could see why Mike had chosen to do what he had. After all, consistency is one of the things many small businesses are weak on. So I admired his attention to his brand identity. But it did raise some interesting points.

I agree absolutely that you should have a ‘house font’ for all of your marketing collateral. Now unless you want to restrict yourself to Arial, Verdana or Times, I’d recommend that you have one font for printed literature, and select one ‘second best’ font for all your online stuff. People are much more forgiving of online fonts – and to be frank, you don’t have much choice online.

What I’d never recommend is using the font you’ve used in your logo in your body copy. Quite simply because it weakens the logo. By all means use a complimentary font, as in the example above (you’ll probably need to click on the image so that you can see it); or use a contrasting font. But try to avoid using the same font. It makes your logo look less of a logo and more of just type.

Tagged as , designing stationery, Logo Design, logo design guildford, stationery design in Branding, Graphic Design, Logo Design