Testimonials – how to use them to generate enquiries
We’re all pretty familiar with the power of the testimonial aren’t we? Testimonials give your marketing another, more powerful, more genuine voice and can really help sell your products or service. I think one area of the testimonial we overlook is the ability of testimonials to generate interest in your business from people who weren’t actively looking to buy from you.
Let me explain.
Recently I’ve noticed something quite nice happening. If I receive great service from someone I make a point of emailing them to say thank you. And not just thank you, I usually say why and how it helped me or my business. What I’ve noticed is that marketing savvy people have started using these testimonials on their websites, in their emails and on their marketing literature, and they’ve got my name on them! Now this means that they are not only spreading the brand, but more often than not, they also include a link to my website. Fantastic! All these people that weren’t necessarily interested in what I have to offer might have a curious click through. And if my website design is arresting enough to capture their attention they might just delve a bit deeper.
So go on. Make someone’s day by saying thank you. And it might just turn around into some business for you!
