I am so excited I think I may actually burst. We have finally cracked the update to the Flourish brand identity and I cannot tell you what a thrill it is to be so close to launching our gorgeous new website.
It’s not fair to call this a “rebrand” because I think that implies you’re making fundamental changes to the essence of the brand focus and brand identity. And that’s not what this project has been about. It’s more about taking the Flourish identity to the next level whilst retaining all the things that make us who we are.
So the energy, colour and quirkiness stays, but elements of the design have moved on, and our focus is now on styling brands and all the communication that goes with that – from the websites and blogs to the printed brochures, postcards and other pieces of direct mail. We create irresistible brand identities and help our clients communicate with flair and passion, simple as that!
So the design emphasis is less on growth and all the associated images that come with that – from the leaves and flowers to our lovely packets of seeds (sob!). That’s definitely still a lovely side effect of what we do for our clients but we hope that the emphasis on brand stylists gives us a very unique space in the market and one that truly plays to our strengths.
I can’t pretend that the journey to get here hasn’t been tough. I think I speak for us all when I say it’s been incredibly tough to gain the clarity, objectivity and inspiration we rely on for all of our design work. It’s always difficult doing your own stuff, and I thought this time might be easier than when we first launched Flourish in 2010, but I can honestly say it hasn’t been. It’s been really hard work.
We’ve definitely broken the back of things now. We have our slightly modified colour palette, we have a lovely new range of fonts and we have some utterly gorgeous icons. We’ve developed some new patterns and we’re working on a few more. We’ve printed up some beautiful gift packs for our current and prospective clients as well as a whole lot of printed literature.
The last few pieces of the puzzle are the website and eventually the blog too.
Caroline’s putting the finishing touches to the website design and that’s going to be built over the next couple of weeks. Once it’s live I’ll be giving you an insight into a journey that’s been littered with false starts, wrong turns and dead ends, but that I’m now confident is very Flourish.
I don’t want to show you too much until everything is in place, but I did think you might like a little sneak preview of some of our bespoke Flourish notebooks, illustrated by our fabulous James… Would love to know what you think!