Just thought I’d give you a bit of a rundown of the Flourish stand from yesterday’s Grow Your Business. We put a lot of time and effort into creating a stand with instant wow factor and that, importantly, would evoke an emotive reaction. I think that this sense of emotion is something that we put into all of our designs, and so it was important that this came across on the stand.
As you can see, we didn’t hold back when it came to the styling! Plenty of English garden flowers, potted plants and gardenalia helped create a mood that was an antidote to the grey stands and grey suits that typify most business to business exhibitions. I was well aware that in creating this stand, we were probably going to divide people. And that was fine by me. We had plenty of people coming up to us saying that they loved the stand, and I’m sure there were plenty of people there thinking “What on earth are they doing? This isn’t Chelsea Flower Show…”. But I would rather be memorable and evoke a reaction than be bland.
The orange geums are the perfect Flourish orange and look great against the paisley green stand. The crate came from a previous trip to Kempton Antiques market and I bought the wellies especially for the show.
We handed out Swiss Chard seeds on the day (more than 150 packets that I hand stuffed and hand-finished!), spreading a little Flourish love. The idea behind the Chard was the obvious growth metaphor (that’s what we help companies do) and also the fact that they’re beautiful and productive. And I think that sums up what we try to do at Flourish. We’re about making things look gorgeous of course, but they have to add to your bottom line too.
The desk was off to the right of the stand and covered in more Flourishness. The rabbit appeared on my original Flourish mood board and I think it’s artisan, handmade qualities as well as it’s bright colours perfectly fit in with the Flourish setting. The books are from the studio, original Penguin classics of course, and were a bit of a talking point on the day. The gilt frame was repurposed from the launch party and filled with a new poster and the desk is my own from home.
We all had a phenomenal day, meeting some great people, chatting to some lovely clients and forging new relationships. It was also great to catch up with business people and other exhibitors, some of which we hadn’t seen for a year or two. We’ll be announcing the winner of our competitions very soon so keep your eyes peeled for that. In the meantime… thank you so much for visiting the show, I hope you found it useful. And do let me know what you think of the stand!