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The properties of colour: Red

By Fiona Humberstone, 29th Sep 2009
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Red is a very physical kind of guy. He's the kind of colour you'd see at the gym, motivating you to do more. He's all about stamina, strength and survival. He's known for his courage and is full of get up and go. He's the first to get to the top of the mountain and will already be planning his next trip before he gets there. Red is warm, energetic and stimulating. He's exciting and powerful. 

On a bad day Red can be perceived as aggressive. He's demanding, angry and is a strain strain, so use with care!
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Tagged as in Branding, Colour Psychology, Graphic Design, Logo Design, Workshops

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