With more and more brands competing for our attention, creating something different, interesting and above all memorable is more important than ever.
We found this great article from creative bloq covering the top 10 brand campaigns from 2013. There is something in here for everyone, but all create something that takes that brand one step forward in their communication.
Our particular favourite is the Nike Reuse-a-Shoe campaign, simple, informative and above all enhances and supports the sales aspect of the brand. When you create sports apparel what better way to enhance your brand (and sales) than by supporting your everyday consumer by reusing their old trainers and turning them into courts, fields and tracks, allowing them to do more of what they love.
So what does your next brand campaign deliver?