We live in an age of e-marketing and sophisticated promotional methods… Is there still a place for the humble promotional leaflet or flyer – do they still work?
Absolutely,
but you’ve got to use them properly. Chucking your logo at the top of a piece
of paper and banging on about how brilliant your business is won’t cut it. Your
clients and prospective clients are overloaded with information and for your
leaflets to work, you’ve got to inspire people to take action. And that means
talking about how you solve your customers problems.
It’s worth
bearing in mind that no business should rely on just one method of promotion.
You have got to use multiple methods to reach your target audience. And just as
I wouldn’t advocate a business relying on leaflets alone, I think it’s
dangerous to assume that social media and emarketing are the only promotional
methods a business needs.
There’s
always going to be a place for printed literature. Sure, people are printing
less than they were ten years ago, but they’re still printing. Clients like to
take ‘stuff’ away, to read it, touch and feel it and ponder it in a way that’s
very difficult to do with e marketing.
