What on earth is AIDCA and how can it help my business? Part Five: Inspire Action
Applying the AIDCA formula to your marketing can really make an impact on the success of your promotional material. Now we come to the end of that with Action. You would be amazed at how many great pieces of marketing fall at the last fence and fail to tell the reader what to do next. Here are my tips on creating an effective action:
Make it clear. Use a large(ish) font. Keep plenty of space around it and don’t let it get lost in the body text.
Make it timebound. People need to respond now if you’re going to get the best response. Strike while the iron’s hot and all that! Ask them to call you now, make any offer timebound and incentivise them to call early.
Remind people of the benefits Tell them what you’d like them to do (for example call between 9am and 6pm Monday to Friday for a free sample pack and buying guide).
Make it easy to respond. Provide a freephone number, use ‘coupons’ (ok, so they look a bit naff, but studies show that using a coupon increases the number of telephone responses because people can see that it’s something they need to action).
Make it worth their while. Give discounts, buy one get one free offers or free gifts that reflect your brand.
And if you’d like to make your marketing work harder for you contact us now on 01483 401 818 or guildford@printing.com to book a Free Marketing Consultation.
