As the temperature hots up in Summer so the colours fade, the afternoons are hazy and the light and natural world becomes altogether more delicate and muted. Forget the neon brights you might associate with beach holidays: the Summer colour personality is romantic, graceful, elegant and aspirational. Summer businesses are efficient, productive and well organised. They make wonderful administrators, charity workers, therapists as well as professionals thanks to their fastidious attention to detail and precison. Romantic and upmarket industries – especially those with some creativity such as jewellery design, interior design and the wedding industry are also very typically Summer personalities.
Given their delicate looks and understated manner it’s easy to mistake Summer people as being easy to walk all over: don’t be fooled! They know their own minds and are much more resillient than you give them credit for.
The upmarket, muted tones of Summer are ideal for businesses looking to create a soft, aspirational look: lots of Farrow and Ball colours are Summer: muted, light, cool and delicate. As well as the soft, muted light colours you also see navy’s, darker greens and reds, but they will be the lighter, delicate tones.
Guildford-based Interior Designer Natalia Barbour’s website and brand identity is very typical of the Summer personality. Graceful, flowing lines, muted, delicate shades and a sense of balance and proportion. This brand sets the tone for Natalia’s elegant and upmarket style of both interior design and her approach to her customers.
Negatively Summer personalities can be seen as standoffish, even aloof and sometimes very formal. They can sometimes seem to lack spontaneity and seldom show their emotions, but are very supportive, sensitive to others feelings and have a strong sense of responsibility.
I love the calm glamour of the Summer personality: the understated chic, the seemingly effortless style and the way that everything is just so. It’s perhaps because I personally am so far removed from the Summer personality that I find it so compelling, but I do find it very, very aspirational. How about you? Are you recognising your business in any of these personalities yet?
Credits: Vintage teacups: Ruby with Roses; Shoe biscuits: Peggy Porschen; Pearl and diamante earrings: Yarwood-White; Music sheet cones: Kat Rendall; Shoes: Emmy; Tablecentre: Style Me Pretty; Candle: Jo Malone
LOVE THIS!! How interesting. I completely recognise myself and my photography business here as a Summer personality. Without knowing it I think I have matched all that you describe here in terms of colours and tones in my branding and logo on my website – do you agree? I totally recognise the attention to detail, balance and calmness you describe – all very important to me. Even the negative points are spot on! Fascinating stuff – thanks.
Hi Rosie, thank you for stopping by, it’s lovely to hear from you. I always think it’s a good sign when we identify with the negatives as much as the positives! Having looked at your website and blog (which are gorgeous by the way, such lovely, light filled photography) I would interpret your photography style and logo and website as more Spring influenced. Even the way you write is very Spring – expressive, warm, communicative and the photography is full of energy and bounce. That doesn’t mean that there won’t be elements of Summer in your personality of within your business, but it’s definitely all communicating a clear Spring message from the outside in.
I’d be delighted to talk to you one to one if you’d like to get in touch with us and then we can discuss whether Spring is the right personality for you – but don’t despair because from the outside in it’s all stacking up for me…
[...] my brand colours before looking into colour psychology but I’m pretty sure my colours match a Summer personality with just a touch of Spring. Luckily this matches what I am trying to get across with [...]