Comments on: Which Flourish logo option do you prefer?

By: Fiona Humberstone

Fiona Humberstone — Mon, 11 Jan 2010 21:54:30 +0000

And we are done! Thank you soooo much for all your input. See the next post for details of the whys and wherefores

By: Clare Yarwood-White

Clare Yarwood-White — Fri, 08 Jan 2010 14:17:21 +0000

I like #1 best. I do like the grass – unusual and I like the growth/flourish connotations – I think it works really well and gives obvious meaning to the name. Also really like the colours of #1.

Not so keen on #2 in comparison. Colours feel a bit “juice bar”.

Don’t like #3. Bit funky for me, but maybe I’m just old fashioned (but am I your target market, that’s the question!!!) Good luck deciding.

By: Vanessa Green

Vanessa Green — Fri, 08 Jan 2010 10:46:14 +0000

I don’t know who Gail Lewis is but I completely agree with her from the logos presented here! Saying that, some ‘toned down’ grass may work well. May even be worth a try in just the ‘i’ as opposed to all the letters as I understand how important it is for you to do more than just have plain font. I love the colours in option 1 – they are really strong. Good luck!

By: Fiona

Fiona — Fri, 08 Jan 2010 10:11:23 +0000

Thanks Helen. Can’t believe I missed the Clinton’s similarity!!! urgh!

We’re back to the drawing board and looking forward to cracking this v. soon. Will keep you updated with the progress

By: Jacqui Newman

Jacqui Newman — Thu, 07 Jan 2010 20:40:16 +0000

Hi Fiona

One is the definite favourite – probably because I like your purple shoes – the colour seems right for you! The grass i’m not so sure on – but it probably distracts with you having it without the grass at the top of the page and I immediately liked that one. The green just seems a bit bland. I don’t like orange much as a colour so that’s why i’m struggling with that one – how would that style look in the purple tones?

By: Fiona Humberstone

Fiona Humberstone — Thu, 07 Jan 2010 19:32:59 +0000

thank you all. I see why other agencies get other agencies to design their logos for them now! watch this space. will be taking all your comments on board for the final push. The logo isn’t there yet. But lots of the elements are: colour palette. Look and feel of the blog and we have some ideas for the marketing literature and stationery which is all hanging together nicely so we WILL get there in time for the launch. And thank you again for your help.

Fiona

By: Sophie Devonshire

Sophie Devonshire — Thu, 07 Jan 2010 18:20:15 +0000

Tricky one! I’ve voted for option 2 as I think the simpler design communicates the (brilliant) name really well & comes across as very strong and clear. I like the ones that fit better with the meaning of flourish as ‘thriving and prospering’ rather than as ‘dramatic gestures’ – number 3 does this for me – as I think this is more motivating as a client. The font of 2 is nice; feels approachable but confident. I also agree it looks like option 2would be more ‘replicable’ (have I made that word up?) across all the different applications.

However, I’m also keen on the colours of option 1 as they feel less obvious than green, more creative and warm somehow. Like the others I agree that it might be worth pursuing a small icon as part of it but I find the fringe a bit distracting and not as clean, clear and contemporary as you would like to be so overall I’d put my vote firmly in the No.2 camp (or actually No 2 with No 1 colours.)

What fun. Good luck with it all!

By: claire

claire — Thu, 07 Jan 2010 18:06:58 +0000

don’t have a lot of time, i preferred the ones we looked at over dinner (was it the wine?) i thought they were more creative and unique. of the 3 i prefer 2- its simple and strong. no 3 raises the problem again of it looking like flour-ish, and i don’t think it meets your brief. making the “i” a different colour makes me think of a very personalised service, its all about me- but that isn’t something you are saying is a value. and i don’t get wit or humour from any of them (i’m not sure i would have these are core values, but agree you may want that personal approach to come through)

By: Neil Smith

Neil Smith — Thu, 07 Jan 2010 17:18:51 +0000

Like the GREEN NO GRASS as it is uplifting, fresh and zesty!!!! Purple and Pink works but looks a little Ruby Wax for me. The Purple will of course range from Burgundy to Brown depending on printer and processes where the GREEN/MUSTARD will be more forgiving when it comes to tolerances ) The GREEN/MUSTARD works well against Black or White so extremes are covered – good effort and love the research via Twitter etc

By: Becky

Becky — Thu, 07 Jan 2010 17:05:26 +0000

Yeah I think if you took out a few strands, it would look more simple, love the leaves/grass idea being in there though as it puts more of a visual into the meaning of the word ‘flourish’.
Agree totally with the ‘small insect, a butterfly or even a bird or a couple of raindrops somewhere in or on it’ as Nick suggested!
We are a helpful bunch aren’t we!
Tough choice though!